Fractional CFO for Ecommerce Brands
Ecommerce lives and dies on contribution margin and the cash tied up in inventory. A fractional CFO connects ad spend, fulfillment, and stock decisions to the cash actually left at the end of the month.
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Contribution MarginInventory Cash CycleContribution-Adjusted ROASOperating Cash Flow
Common financial pain points
- Revenue grows but cash keeps getting swallowed by inventory.
- Blended ROAS masks which products and channels actually pay.
- Returns, shipping, and fees erode margin no one is watching.
- Reorder timing is a guess instead of a cash decision.
How a fractional CFO helps
- Build true contribution margin by product and by channel.
- Map the inventory cash conversion cycle end to end.
- Tie ad spend to marginal profit, not vanity ROAS.
- Forecast cash around reorder cycles and seasonality.
- Bring discipline to discounting and bundle economics.
Ready to see your numbers clearly?
Start with a free financial health scorecard, or book a call to talk through your ecommerce business.